穿越繁华三千年 夜游锦江体验古今“游乐场”丨消费探新①
<p><br/></p><p></p><section style="margin: 0px; padding: 0px; box-sizing: border-box; text-align: justify; font-size: 16px; color: rgb(62, 62, 62);"><section style="display: flex; margin: 20px 0px 0px; padding: 0px; text-align: left; justify-content: flex-start; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px -15px 0px 0px; padding: 11px 16px; vertical-align: top; width: auto; border-style: solid; border-width: 0px; border-color: rgba(219, 66, 49, 0.13); min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; background-color: rgba(219, 111, 49, 0.07); box-sizing: border-box;"><section style="margin: 0px; padding: 0px; text-align: justify; color: rgb(219, 66, 49); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; line-height: 1.875rem; font-size: 1.1875rem; box-sizing: border-box;"><span style="font-size: 18px;"><strong style="box-sizing: border-box;">开栏语</strong></span></p></section></section><section style="display: inline-block; margin: 0px; padding: 0px 0px 0px 6px; vertical-align: top; width: auto; min-width: 5%; max-width: 100%; flex: 0 0 auto; height: auto; box-sizing: border-box;"><section style="margin: -10px 0px 0px; padding: 0px; text-align: center; line-height: 0; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px; padding: 0px; max-width: 100%; vertical-align: middle; line-height: 0; width: 23px; height: auto; box-sizing: border-box;"></section></section></section></section><section style="display: flex; margin: 0px 0px 10px; padding: 0px; text-align: right; justify-content: flex-end; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px; padding: 16px; width: 677.35px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; border-style: solid; border-width: 0px 0px 3px 3px; border-color: rgba(219, 66, 49, 0.13); height: auto; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; font-size: 17px; text-align: justify; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; line-height: 1.875rem; font-size: 1.1875rem; box-sizing: border-box;">当元宇宙试衣间重塑服饰体验，当AI点餐系统预判饮食偏好，当治愈情绪的情感消费成为主流，这些变革浪潮背后，隐藏着怎样的消费新逻辑？<strong>即日起，川观新闻推出《消费探新》策划，带您深入四川最新最潮的消费现场</strong>，它们都在回答同一个命题——什么样的消费才是打动人心的？ 解码现象背后的底层逻辑，寻找驱动消费变革的新基因，未来消费的答案，或许就藏在这些正在发生的探新故事中。</p></section></section></section></section><p></p><p><br/></p><p style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: center; line-height: 1.875rem; font-size: 1.1875rem;"><video class="video-js" data-setup="{}" poster="https://cbgccdn.thecover.cn/newscontent-25680cb4-e251-4eb2-8ab0-2b0200de83b1-1760176201412.png" x5-playsinline="" playsinline="" webkit-playsinline="" controls="controls" src="https://cbgccdn.thecover.cn/yHMlfDzIXwcLPqXwTRe1760176105435.mp4" style="display: inline-block; margin: 0px; padding: 0px; color: rgb(255, 255, 255); background-color: rgb(0, 0, 0); vertical-align: top; box-sizing: border-box; position: relative; font-size: 10px; line-height: 1; font-family: Arial, Helvetica, sans-serif; word-break: initial; height: auto; width: 713px; max-height: none !important;"><br/></video></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">川观新闻记者 陈碧红/文 吴聃/视频</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">一条护城河能带来什么样的新奇体验？</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">每当夜幕垂下，成都锦江东门码头便顷刻间华丽“变身”：灯火通明的街市沿河岸铺开；古彩戏法、非遗手作、国风文创等老物件“焕”新上场；才华横溢的“李白”摆起了小摊儿；游船上的人们戴着MR眼镜“重返”千年之前……锦江河岸化身为穿越时空的舞台，以沉浸式演绎、水岸联动体验的创新形式，再现“门泊东吴万里船”的繁华市井场面，成为消费者全新的“游乐场”。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: center; line-height: 1.88rem; font-size: 1.13rem;"><span style="color: rgb(127, 127, 127); font-size: 14px;">成都“夜游锦江”消费新场景，点亮夜间经济。受访者供图</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">就在刚刚过去的这个国庆中秋假期，眼前这个“夜游锦江”消费新场景，在短短的河道两侧，涌进游客超35万人次，特别是游船，甚至一票难求。</p><p><br/></p><p></p><section style="margin: 0px; padding: 0px; box-sizing: border-box; text-align: justify; font-size: 16px; color: rgb(62, 62, 62);"><section style="display: flex; margin: 0px; padding: 0px; width: 713px; flex-flow: column; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; position: static; z-index: 1; box-sizing: border-box;"><section style="display: flex; margin: 0px; padding: 0px; text-align: left; justify-content: flex-start; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px; padding: 7px; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(190, 14, 0); min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="display: flex; margin: 0px; padding: 0px; justify-content: flex-start; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px; padding: 0px; vertical-align: top; width: 29.25px; flex: 0 0 auto; height: auto; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; position: static; transform: rotateZ(23deg); box-sizing: border-box;"><section style="margin: 10px 0px -10px; padding: 0px; transform: translate3d(-24px, 0px, 0px); position: static; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; background-color: rgb(251, 191, 0); height: 3px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="margin: 0px; padding: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px; padding: 0px; width: 11px; height: 11px; vertical-align: top; overflow: hidden; border-radius: 155px; background-color: rgb(255, 255, 255); box-sizing: border-box;"><section style="margin: 0px; padding: 0px; text-align: justify; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; line-height: 1.875rem; font-size: 1.1875rem; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section><section style="display: inline-block; margin: 0px; padding: 0px; vertical-align: top; width: auto; align-self: flex-start; flex: 100.963 100.963 0%; height: auto; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; text-align: center; transform: translate3d(-9px, 0px, 0px); position: static; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; font-size: 17px; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.875rem; font-size: 1.1875rem; box-sizing: border-box;"><strong style="box-sizing: border-box;">河中景 在现实与虚幻中穿越古今</strong></p></section></section></section></section></section></section></section></section></section><p></p><p><br/></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">“夜游锦江，开船！”10月10日19时30分，东门码头岸边，随着身着古装的船夫拉开嗓门大喊一声，满载着游客的船只开始朝着河岸中心缓缓划去。此刻，站在船头的“李白”走进船舱中央，开始吟诗作对，向船上的游客们介绍成都的千年历史。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">作为“夜游锦江”项目的创意消费场景，刚刚过去的国庆中秋双节假期里，升级后的MR数字游船焕新上市。游船在行进中，可以通过相关设备实时感应船行位置，其定制的MR眼镜，还能通过“空间定位+追踪技术”，将游船与岸上风光打造成虚实融合的梦幻空间，体验十分独特。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">当晚，来自延安的游客张玲语一家三口坐上这条游船，为了选个好位置，一家人早早就排起了队。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: center; line-height: 1.88rem; font-size: 1.13rem;"><span style="color: rgb(127, 127, 127); font-size: 14px;">“夜游锦江”的游船项目，吸引不少国内外游客排队体验。受访者供图</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">当游船启动时，大家戴上MR眼镜开始享受这趟神奇之旅。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">眼前的锦江，仿佛另一个“世界”：游船一边前行，虚拟的锦官城楼在河岸上依次叠起，街区繁华喧闹，一座历史名城矗立眼前；“晓看红湿处，花重锦官城”“凤兮凤兮归故乡，遨游四海求其凰”……行进中，一句句经典诗词穿越城楼，由远及近扑面而来，与美丽的芙蓉花丛共同构成一幅书香雅致的画卷，不少游客不自觉地跟着诵读起来。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: center; line-height: 1.88rem; font-size: 1.13rem;"><span style="color: rgb(127, 127, 127); font-size: 14px;">游客正在体验MR数字游船。吴聃 摄</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">再望向河岸两侧，实景中的河岸墙体上，浮雕画像勾勒出千年前成都的商贸繁盛之景，而眼镜画面则重叠在实景之上，出现小摊叫卖、洗衣烧饭等人物动态场景，画像“动”了。再往远处望去，锦江河流上空，一盏虚拟的“熊猫花灯”被点燃，夜空中锦鲤雀跃、神鸟浮现，古蜀成都与现代都市穿越连接在了一起，让历史“活”起来。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">成都夜游锦江相关负责人介绍，MR数字游船利用混合现实技术和智能感知技术，通过将河岸、水流、影像与游船运动之间进行精准跟踪和匹配，游客可以体验到虚拟屏幕与现实世界的“丝滑”融入，亦幻亦真的交融感。而眼球追踪、手势、语音等多种融合式交互方式，则让游客在与眼前景色互动时，可以轻松、智能地进行沉浸式体验，呈现出夜游锦江所要表达的艺术美感和文化内涵。</p><p><br/></p><p></p><section style="margin: 0px; padding: 0px; box-sizing: border-box; text-align: justify; font-size: 16px; color: rgb(62, 62, 62);"><section style="display: flex; margin: 0px; padding: 0px; width: 713px; flex-flow: column; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; position: static; z-index: 1; box-sizing: border-box;"><section style="display: flex; margin: 0px; padding: 0px; text-align: left; justify-content: flex-start; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px; padding: 7px; width: auto; vertical-align: top; align-self: flex-start; flex: 0 0 auto; background-color: rgb(190, 14, 0); min-width: 5%; max-width: 100%; height: auto; box-sizing: border-box;"><section style="display: flex; margin: 0px; padding: 0px; justify-content: flex-start; flex-flow: row; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px; padding: 0px; vertical-align: top; width: 29.25px; flex: 0 0 auto; height: auto; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; position: static; transform: rotateZ(23deg); box-sizing: border-box;"><section style="margin: 10px 0px -10px; padding: 0px; transform: translate3d(-24px, 0px, 0px); position: static; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; background-color: rgb(251, 191, 0); height: 3px; box-sizing: border-box;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section><section style="margin: 0px; padding: 0px; position: static; box-sizing: border-box;"><section style="display: inline-block; margin: 0px; padding: 0px; width: 11px; height: 11px; vertical-align: top; overflow: hidden; border-radius: 155px; background-color: rgb(255, 255, 255); box-sizing: border-box;"><section style="margin: 0px; padding: 0px; text-align: justify; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; line-height: 1.875rem; font-size: 1.1875rem; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section></section><section style="display: inline-block; margin: 0px; padding: 0px; vertical-align: top; width: auto; align-self: flex-start; flex: 100.963 100.963 0%; height: auto; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; text-align: center; transform: translate3d(-9px, 0px, 0px); position: static; box-sizing: border-box;"><section style="margin: 0px; padding: 0px; font-size: 17px; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.875rem; font-size: 1.1875rem; box-sizing: border-box;"><strong style="box-sizing: border-box;">岸边游 开启一场妙趣横生的奇遇记</strong></p></section></section></section></section></section></section></section></section></section><p></p><p><br/></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">当皓月升起，华灯初上，夜游锦江的盛宴才真正拉开帷幕。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">演员们化身千古人物，嫦娥、捣药仙子、桂月仙翁等角色从各个互动点位齐聚水岸，开启沉浸式主题演出，岸边狭长的小路，瞬间“换装”成繁华喧闹的古代集市，神话意象巧妙融入都市夜景。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: center; line-height: 1.88rem; font-size: 1.13rem;"><span style="color: rgb(127, 127, 127); font-size: 14px;">角色扮演者们与游客互动体验。受访者供图</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">在登船入口处，“李白”正吟诗作对、书写经典诗句，游客只需对答正确，就能领取一份精美书签；不远处，“捣药仙子”正摆桌猜谜，游客通过闻香识物，回答正确不仅能品尝到真正的桂花佳酿，还能获得“夜游锦江”独特的文创产品等。待互动体验项目结束后，街道另一侧则还有各种四川美食、非遗手作、古彩戏法、水岸演绎等多种消费业态。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: center; line-height: 1.88rem; font-size: 1.13rem;"><span style="color: rgb(127, 127, 127); font-size: 14px;">水岸互动、穿越古今，成为夜游锦江独特的消费体验。受访者供图</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">“杜甫笔下的‘门泊东吴万里船’描写的就是这里曾经的盛景，让历史‘活’起来，让传统文化变得好玩，这种体验感既新颖又有趣，下次还会再来。”一位游客说。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">作为一种消费新场景，夜游锦江项目自推出以来，其通过不同主题游船推出包括“游船+美食”“游船+戏曲”“游船+剧游”“游船+研学”等，成功打造锦江夜行城市微运动品牌、锦江研学、夜游龙门阵等一系列产品，同时又在岸边联动打造锦江十二月市、锦江不夜天、光影秀等，构建形成“水岸联动、古今交融”的体验新格局，持续创新消费模式，把成都夜间经济玩出新花样、新热度。</p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: center; line-height: 1.88rem; font-size: 1.13rem;"><span style="color: rgb(127, 127, 127); font-size: 14px;">“夜游锦江”河岸上吸引众多游客前来打卡游玩。受访者供图</span></p><p class="formatted" style="margin-top: 0px; margin-bottom: 1.875rem; padding: 0px; font-family: San Francisco, PingFangSC-Medium, Arial, Helvetica, sans-serif; text-align: justify; line-height: 1.88rem; font-size: 1.13rem;">统计数据显示，今年国庆中秋双节期间，<strong>成都夜游锦江累计接待游客量约36万人次，旅游总收入约285万元，同比增长4.86%。</strong></p><p><strong><br/></strong></p><p><br/></p><link rel="stylesheet" href="//dyxrmt.cn/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_SXQ" id="wcn_editor_css"/>
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