凉山百万粉丝网红虚假助农案宣判 “曲布”“赵灵儿”等人获刑8个月至3年2个月
<p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">封面新闻记者</span> <span style="font-family:Helvetica">徐湘东</span> <span style="font-family:Helvetica">罗石芊</span></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px">2023年9月，四川凉山州公安机关宣布，在凉山州多个部门密切配合下，成功侦办了以“凉山曲布”“赵灵儿”等为代表的四川首例“系列网红直播带货案”。这些“网红”在背后公司的孵化下，打着助农旗号，通过摆拍虚假视频，打造“大凉山原生态”人设，带货销售假冒的大凉山特色农产品，谋取高额利益，涉案金额超千万元。</span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:center;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"> </span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-align:center;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 15px"> </span><strong><span style="font-family: Helvetica;color: rgb(127, 127, 127);letter-spacing: 0;font-size: 15px">“凉山曲布”与“赵灵儿”直播售卖假蜂蜜</span></strong></p><p style="margin: 0px; text-indent: 0px; padding: 0px; background: rgb(255, 255, 255);"><strong><span style="font-family: Helvetica;color: rgb(127, 127, 127);letter-spacing: 0;font-size: 15px"><br/></span></strong></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px">12月28日，凉山州昭觉县人民法院对此案进行了一审宣判。此前粉丝超过200万的网红赵某（赵灵儿）、阿日某某（曲布）等人犯虚假广告罪，分别获刑8至10个月不等，其背后的助农公司负责人张某获刑3年2个月。</span></p><p><span style=";font-family:Calibri;font-size:14px"> </span></p><p style="margin: 0px; padding: 0px; text-align: center;"><strong><span style=";font-family:Calibri"><span style="font-family:宋体">百万粉丝网红讲述</span><span style="font-family:Calibri">“</span><span style="font-family:宋体">美好故事</span><span style="font-family:Calibri">” </span><span style="font-family:宋体">背后却是虚假人设</span></span></strong></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding:0 0 0 0 "><span style=";font-family:Calibri;font-size:16px"> </span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">一名清纯的汉族女子误入大凉山深处，偶遇一位英俊帅气的彝族小伙，两人从此一起创业、助农</span><span style="font-family:Helvetica">……这个看似美好的故事，曾经感动了很多人。不过，到了今年，这样的美好未能延续。</span></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">上面故事的</span><span style="font-family:Helvetica">“主角”，是此前有着200多万粉丝的网红“凉山曲布”和“赵灵儿”。事实上，他们为同一家公司所孵化，通过精心设计的剧本，两人打造起了“大凉山原生态”人设。</span></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:center;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-align:center;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 15px"> </span><strong><span style="font-family: Helvetica;color: rgb(127, 127, 127);letter-spacing: 0;font-size: 15px">“赵灵儿”称与“凉山曲布”是偶然相遇</span></strong></p><p style="margin: 0px; text-indent: 0px; padding: 0px; background: rgb(255, 255, 255);"><strong><span style="font-family: Helvetica;color: rgb(127, 127, 127);letter-spacing: 0;font-size: 15px"><br/></span></strong></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px">2023年5月，凉山公安机关接凉山州市场监管局通报，发现“凉山曲布”“赵灵儿”在直播带货过程中虚假宣传，涉案数额巨大，涉嫌犯罪。</span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><br/></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">据警方介绍，</span>2022年7月，成都小虞助农传媒有限公司负责人张某来到凉山，物色到个体工商户赵某（女，汉族，27岁）、阿日某某（男，彝族，23岁）等“网红苗子”，开始精心孵化。</span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><br/></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">该公司通过设计剧本、话术，专门挑选当地无人居住的生产用房、破壁残垣作为直播背景，为二人编造了淳朴的男主角形象和纯真善良的女主角形象，打造</span><span style="font-family:Helvetica">“大凉山原生态”人设，通过在短视频平台发布“偶遇”“蹭饭”“助农”等情节的视频，博取眼球、收割流量。</span></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica"><br/></span></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">低价购入高价卖出</span> <span style="font-family:Helvetica">直播带货售假金额超千万元</span></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica"><br/></span></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px">“凉山曲布”“赵灵儿”两个网红账号孵化到最后，粉丝量均超过200万。</span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><br/></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">此后，成都小虞助农传媒有限公司开设网店，通过直播带货，打着</span><span style="font-family:Helvetica">“助农”“优质原生态”等旗号，从成都、南京等外地食品公司低价购入蜂蜜、核桃等农副产品，假冒“大凉山特色农产品”商标，以次充好，以假充真在全国范围内销售，假冒产品销往全国20余个省市，涉案金额超千万元。其中，赵某、阿日某某在7个月内，收入就超过70万元。</span></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:center;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"></span></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;text-indent:0;padding:0 0 0 0 ;text-align:center;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 15px"> </span><strong><span style="font-family: Helvetica;color: rgb(127, 127, 127);letter-spacing: 0;font-size: 15px"><span style="font-family:Helvetica">假冒的</span><span style="font-family:Helvetica">“大凉山土蜂蜜”</span></span></strong></p><p style="margin: 0px; text-indent: 0px; padding: 0px; background: rgb(255, 255, 255);"><strong><span style="font-family: Helvetica;color: rgb(127, 127, 127);letter-spacing: 0;font-size: 15px"><span style="font-family:Helvetica"><br/></span></span></strong></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px">2023年7月，昭觉县人民检察院对涉嫌假冒注册商标罪、虚假广告罪的赵某、阿日某某，以及MCN公司负责人、假冒产品供应商等批准逮捕。</span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><br/></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px">警方介绍说，这些行为组织严密、迷惑性强、涉案地广，形成了前端打造人设、孵化网红，中端剧本拍摄、电商运营，末端农产品供应、流量变现的制假售假灰色产业链。</span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><br/></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">警方查获此案时，查扣涉案蜂蜜原材料</span>20余吨，假冒“大凉山土蜂蜜”成品4700余瓶，商品外包装5万余件，生产设备3套。</span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><br/></span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">通过侦办此案，警方还厘清了网红团队</span><span style="font-family:Helvetica">“吸粉-引流-带货-变现”的产业化运作模式，以及“上游供货商家—包装引流团队—虚假助农主播”的吸粉带货利益链条。</span></span></p><p><span style=";font-family:Calibri;font-size:14px"> </span></p><p style="margin: 0px; padding: 0px; text-align: center;"><strong><span style=";font-family:Calibri"><span style="font-family:宋体">案件一审宣判</span> <span style="font-family:宋体">目前已有</span>9<span style="font-family:宋体">人分别获刑</span></span></strong></p><p style="margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding:0 0 0 0 "><span style=";font-family:Calibri;font-size:16px"> </span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px">12月28日，昭觉县人民法院对该案进行了一审宣判。</span></p><p style="margin-top:7px;margin-right:0;margin-bottom:7px;margin-left:0;margin-top:auto;margin-bottom:auto;text-indent:0;padding:0 0 0 0 ;text-align:justify;text-justify:inter-ideograph;background:rgb(255,255,255)"><span style="font-family: Helvetica;color: rgb(51, 51, 51);letter-spacing: 0;font-size: 16px"><span style="font-family:Helvetica">成都小虞助农传媒有限公司法定代表人张某，犯假冒注册商标罪和虚假广告罪，被判有期徒刑</span>3年2个月，并处罚金25万元；郭某犯假冒注册商标罪，被判有期徒刑3年，并处罚金20万元；主播赵某（赵灵儿）、阿日某某（曲布）、石一某某、钟某、帅某、许某等人犯虚假广告罪，分别被判有期徒刑8个月至10个月不等，并处2万元至10万元不等的罚金。</span></p><p><span style=";font-family:Calibri;font-size:14px"> </span></p><p><br/></p><link rel="stylesheet" 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