【曝光失信案例】 四川省遂宁市大英县市场监督管理局查处某公司对所售商品性能作虚假商业宣传案
<p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 黑体;font-size: 21px">一、线索核查情况</span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:Times New Roman">2023</span><span style="font-family:仿宋_GB2312">年</span><span style="font-family:Times New Roman">12</span><span style="font-family:仿宋_GB2312">月</span><span style="font-family:Times New Roman">1</span><span style="font-family:仿宋_GB2312">日，有群众向大英县市场监督管理局举报某公司向中老年群众对所经营的产品进行夸大宣传，并提供多段视频材料。</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:Times New Roman">2023</span><span style="font-family:仿宋_GB2312">年</span><span style="font-family:Times New Roman">12</span><span style="font-family:仿宋_GB2312">月</span><span style="font-family:Times New Roman">6</span><span style="font-family:仿宋_GB2312">日，执法人员对某公司经营场所进行了突击检查，现场发现该场所内聚集有</span><span style="font-family:Times New Roman">70</span><span style="font-family:仿宋_GB2312">多名中老年群众，营业场所内设置有电脑、投影屏幕，现场正在播放“益健堂 共筑健康梦”的宣传视频，执法人员对视频内容进行了查看，该视频内容涉嫌对所售商品进行虚假宣传。执法人员于</span><span style="font-family:Times New Roman">2023</span><span style="font-family:仿宋_GB2312">年</span><span style="font-family:Times New Roman">12</span><span style="font-family:仿宋_GB2312">月</span><span style="font-family:Times New Roman">8</span><span style="font-family:仿宋_GB2312">日进行了立案调查。</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 黑体;font-size: 21px">二、调查经过</span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:仿宋_GB2312">经查：当事人以街面散发传单，聚集中老年群众到其营业场所参加讲座、观看视频，体验红蓝光治疗仪等方式推销</span><span style="font-family:仿宋_GB2312">“采芝林 小分子活性肽”、“含康牌红天海肽胶囊”、“斌凌牌藏红花”等产品。</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:仿宋_GB2312">当事人于</span><span style="font-family:Times New Roman">2023</span><span style="font-family:仿宋_GB2312">年</span><span style="font-family:Times New Roman">11</span><span style="font-family:仿宋_GB2312">月</span><span style="font-family:Times New Roman">3</span><span style="font-family:仿宋_GB2312">日、</span><span style="font-family:Times New Roman">2023</span><span style="font-family:仿宋_GB2312">年</span><span style="font-family:Times New Roman">12</span><span style="font-family:仿宋_GB2312">月</span><span style="font-family:Times New Roman">6</span><span style="font-family:仿宋_GB2312">日分两次以</span><span style="font-family:Times New Roman">98</span><span style="font-family:仿宋_GB2312">元</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">盒的价格从重庆一公司进购由山东凝善堂生物科技有限公司生产的“采芝林 小分子活性肽”（规格为</span><span style="font-family:Times New Roman">150</span><span style="font-family:仿宋_GB2312">克（</span><span style="font-family:Times New Roman">5</span><span style="font-family:仿宋_GB2312">克×</span><span style="font-family:Times New Roman">30</span><span style="font-family:仿宋_GB2312">袋）</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">盒），共计</span><span style="font-family:Times New Roman">31</span><span style="font-family:仿宋_GB2312">盒，分别支付货款</span><span style="font-family:Times New Roman">980</span><span style="font-family:仿宋_GB2312">元、</span><span style="font-family:Times New Roman">2058</span><span style="font-family:仿宋_GB2312">元，共计支付货款</span><span style="font-family:Times New Roman">3038</span><span style="font-family:仿宋_GB2312">元，在店以</span><span style="font-family:Times New Roman">1710</span><span style="font-family:仿宋_GB2312">元</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">份（</span><span style="font-family:Times New Roman">7</span><span style="font-family:仿宋_GB2312">盒</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">份）的价格对外进行销售。截至执法人员检查时，有证据证明当事人已销售“采芝林 小分子活性肽”</span><span style="font-family:Times New Roman">12</span><span style="font-family:仿宋_GB2312">份，共计</span><span style="font-family:Times New Roman">84</span><span style="font-family:仿宋_GB2312">盒，获取销售货款</span><span style="font-family:Times New Roman">20520</span><span style="font-family:仿宋_GB2312">元，获取利润为</span><span style="font-family:Times New Roman">12288</span><span style="font-family:仿宋_GB2312">元，经营场所还剩余</span><span style="font-family:Times New Roman">4</span><span style="font-family:仿宋_GB2312">盒待售（货值为</span><span style="font-family:Times New Roman">977.1</span><span style="font-family:仿宋_GB2312">元）。</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: Times New Roman;font-size: 21px">2023<span style="font-family:仿宋_GB2312">年</span><span style="font-family:Times New Roman">11</span><span style="font-family:仿宋_GB2312">月</span><span style="font-family:Times New Roman">30</span><span style="font-family:仿宋_GB2312">日</span></span><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:仿宋_GB2312">，当事人从一公司进购了由山东智灵生物工程有限公司生产的</span><span style="font-family:仿宋_GB2312">“含康牌红天海肽胶囊”（规格</span><span style="font-family:Times New Roman">60</span><span style="font-family:仿宋_GB2312">粒</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">瓶）</span><span style="font-family:Times New Roman">9</span><span style="font-family:仿宋_GB2312">盒（</span><span style="font-family:Times New Roman">8</span><span style="font-family:仿宋_GB2312">瓶</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">盒），进购单价为</span><span style="font-family:Times New Roman">45</span><span style="font-family:仿宋_GB2312">元</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">盒，和由西藏斌凌实业有限公司生产的“斌凌牌藏红花”（品名：藏红花（代用茶），</span><span style="font-family:Times New Roman">2</span><span style="font-family:仿宋_GB2312">克</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">瓶，</span><span style="font-family:Times New Roman">5</span><span style="font-family:仿宋_GB2312">瓶</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">盒）</span><span style="font-family:Times New Roman">8</span><span style="font-family:仿宋_GB2312">盒，单价</span><span style="font-family:Times New Roman">32</span><span style="font-family:仿宋_GB2312">元</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">盒，共计支付货款</span><span style="font-family:Times New Roman">661</span><span style="font-family:仿宋_GB2312">元。在店采取买两盒“含康牌红天海肽胶囊”送一盒“斌凌牌藏红花”的形式，以销售单价</span><span style="font-family:Times New Roman">285</span><span style="font-family:仿宋_GB2312">元</span><span style="font-family:Times New Roman">/</span><span style="font-family:仿宋_GB2312">盒“含康牌红天海肽胶囊”的价格对外进行销售，截至执法人员检查时，有证据证明当事人已销售</span><span style="font-family:Times New Roman">7</span><span style="font-family:仿宋_GB2312">盒“含康牌红天海肽胶囊”，获取销售货款</span><span style="font-family:Times New Roman">1995</span><span style="font-family:仿宋_GB2312">元，获取利润</span><span style="font-family:Times New Roman">1680</span><span style="font-family:仿宋_GB2312">元。</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:仿宋_GB2312">在经营过程中，当事人通过一款</span><span style="font-family:仿宋_GB2312">“</span><span style="font-family:Times New Roman">win</span><span style="font-family:仿宋_GB2312">在线播放器”向进店中老年人群播放上述产品的相关宣传视频，执法人员现场检查时，当事人正在播放一段名称为“益健堂 共筑健康梦”的宣传视频，该视频中有“</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">还有我们血压都降了，我们每天都在检测血压都平稳了，而且我身上有几个脂肪瘤然后吃了几天之后摸起来这个脂肪瘤比以前要软了，所以说红天海肽胶囊效果太好了，所以昨天我好不容易一个人抢了六盒</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">连续吃了</span><span style="font-family:Times New Roman">14</span><span style="font-family:仿宋_GB2312">天效果会更好</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">”的内容。举报人也向执法人员提供了当事人经营期间播放产品宣传视频的录像</span><span style="font-family:Times New Roman">11</span><span style="font-family:仿宋_GB2312">份，其中含有当事人宣传销售“采芝林 小分子活性肽”的视频中有“</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">肽进入我们体内，如果我们的胃不好的，它会直接带着营养到达我们的胃部，去帮助修复我们的胃细胞，改善我们胃部的一个状况，所以我们有胃部疾病的，他在短期内能够起到修复和调理，最终</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">所以这就是肽，你看美国的一个博士、科学家，格力博士说过：肽几乎被用于治疗任何疾病，无药可与其相比</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">”“</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">事实证明活性多肽适用于人体八大系统的意外多种疾病，它可以让肠胃病人可以让愈合排便正常，食欲好，让肿瘤及化疗人群保住生命，提高生活质量。它可以用于肝肾病变，让肝肾功能恢复正常，让支气管炎哮喘患者不咳不喘，呼吸顺畅，让心脑病人三高平稳，摆脱中风出血的危险，让卧床不起的患者生活自理，让糖尿病人血糖平稳，告别并发症</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">”等内容，在举报人提供的视频中还显示有当事人在现场对播放的宣传视频进行讲解的内容“大家注意听，活性多肽对应有哪些病症，注意听这是科学家说的，不是我说的</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">血尿多、尿频、高血压、冠心病、糖尿病、高血脂、头痛、浮肿、肌酐高、蛋白尿、心绞痛、头昏眼花麻木、手足震颤、记忆力减退、眼睛干涩</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">胃痛、胃酸、胃胀、行便轻便、腹泻便秘、夫妻生活不和谐、中风偏瘫、支气管哮喘、风湿骨痛、恶性肿瘤、肝硬化、肝腹水等身体八大系统的一百多种疾病</span><span style="font-family:Times New Roman">...</span><span style="font-family:仿宋_GB2312">”</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:仿宋_GB2312">当事人经营的</span><span style="font-family:仿宋_GB2312">“采芝林 小分子活性肽”属普通预包装食品，其产品外包装上标注有“产品类型：其他特殊膳食食品（运动营养食品——运动后恢复类）”字样，“含康牌红天海肽胶囊”属保健食品，其外包装上标识有“保健食品”“保健食品不是药物，不能代替药物治疗疾病”的标志与文字，上述食品均无疾病预防和治疗功效。当事人从</span><span style="font-family:Times New Roman">2023</span><span style="font-family:仿宋_GB2312">年</span><span style="font-family:Times New Roman">9</span><span style="font-family:仿宋_GB2312">月</span><span style="font-family:Times New Roman">7</span><span style="font-family:仿宋_GB2312">日开始营业，除国庆放假外，平均每天开展三场宣传活动，平均每场有</span><span style="font-family:Times New Roman">50</span><span style="font-family:仿宋_GB2312">人次的中老年人参与，截止执法人员检查时，参与的中老年人达</span><span style="font-family:Times New Roman">12000</span><span style="font-family:仿宋_GB2312">余人次。</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:仿宋_GB2312">故本案货值金额为</span><span style="font-family:Times New Roman">24062.1</span><span style="font-family:仿宋_GB2312">元，违法所得为</span><span style="font-family:Times New Roman">13968</span><span style="font-family:仿宋_GB2312">元。</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 黑体;font-size: 21px">三、违法事实</span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px">当事人对所售商品性能作虚假商业宣传的行为，违反了《中华人民共和国反不正当竞争法》第八条第一款的规定。</span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 黑体;font-size: 21px">四、处理结果</span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px"><span style="font-family:仿宋_GB2312">该案于</span><span style="font-family:Times New Roman">2024</span><span style="font-family:仿宋_GB2312">年</span><span style="font-family:Times New Roman">4</span><span style="font-family:仿宋_GB2312">月</span><span style="font-family:Times New Roman">22</span><span style="font-family:仿宋_GB2312">日办结，大英县市场监督管理局依据《中华人民共和国反不正当竞争法》第二十条第一款的规定，结合案件实际，责令当事人改正违法行为，并决定作出</span><span style="font-family:Times New Roman">10</span><span style="font-family:仿宋_GB2312">万元罚款的行政处罚。</span></span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 黑体;font-size: 21px">五、产生的效果和社会影响</span></p><p style=";text-align: justify;font-family: 方正仿宋简体;font-size: 21px;white-space: normal;text-indent: 42px;line-height: 40px"><span style="font-family: 仿宋_GB2312;font-size: 21px">当事人对所售商品性能作虚假商业宣传的行为可能导致消费者做出错误的购买决策，遭受经济损失甚至健康风险，大英县市场监督管理局通过对本案的查处，维护了市场的公平竞争环境，防止不良商家通过虚假宣传获取不正当竞争优势，保护了合法经营的企业和消费者的利益，对保健产品行业也起到警示作用，促使企业遵守法律法规，规范自身的宣传和销售行为，有助于整个行业的健康发展，提升行业的信誉和形象。</span></p><p style="text-indent: 43px;text-align: justify;font-family: 宋体;font-size: 21px;white-space: normal;line-height: 40px"><strong> </strong></p><p><br/></p><link rel="stylesheet" href="http://www.xbdytv.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_MxZ" id="wcn_editor_css"/>
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