网络辟谣，秘笈在哪？

大英融媒-杨超茹 发表于 2024-7-5 16:53:45

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x: initial; y: initial; z-index: initial; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </mp-common-mpaudio></section> <p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">谣言是信息病毒，辟谣既是消毒灭害的动作，更是一个构筑免疫屏障的过程。做好辟谣工作，兹事体大。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">如何辟谣？技术含量越来越高。优秀的辟谣作品，是谣言的熔断器，是谬误的休止符，是真相的扩音器。为鼓励引导社会各方面力量积极参与网络辟谣作品创作与传播，提升全民识谣辨谣能力，共同构建清朗网络家园，中央网信办违法和不良信息举报中心与四川省委网信办、成都市委网信办联合开展了第六届互联网辟谣优秀作品征集活动。随着相关获奖优秀作品的发布，辟谣，有了更为生动鲜活的诠释。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">谣言从来变幻无常，这意味着，辟谣同样应该因时而变、因地制宜。辟谣是谣言的对立面，两者长期处于动态演进的博弈局之中。优秀的辟谣作品，首先就应及时洞察到谣言的新特征、新趋势，并就此做出及时性、针对性回应。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">谣言的下渗化，加大了识别证伪难度。除了常见的热点事件中的“事实谣言”、健康谣言、养生谣言、伪科学谣言等等，从近年的趋势看，谣言加速向一些传统的“专业领域”“垂直领域”渗透。有造谣“无偿献血人数大幅下降”“无偿献血用于血液制品出口”的，有造谣“社保基金全部交给外资机构管理”的……诸如此类，这种“冒充是内部人，假装说内行话”的谣言高频发生，给联合辟谣、联动辟谣提出了更高的要求。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">谣言的利益化，使局面更加错综复杂。很多时候，谣言不再只是个人胡说，而成了一门黑灰产的生意。一些团伙、“公司”，通过集群化、矩阵化策略做号、养号，通过炮制谣言来获取流量分成。还有一些从业机构，甘当“水军”“黑公关”的角色，拿钱恰饭、收钱抹黑。前不久，中央网信办公布了一批“清朗·优化营商网络环境—整治涉企侵权信息乱象”专项行动典型案例，其中就有一批被关闭的账号，涉及散布谣言信息恶意诋毁企业形象。铤而走险，皆为利来。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">谣言的量产化，让治理应对极限承压。江西南昌一家MCN机构，被爆通过AI软件生成内容的方式生成新闻热点类文章和图片，最高峰一天能生成4000至7000篇。在重庆，公安机关查处一起个人利用AI软件编造民房爆炸谣言的案件。该案例利用AI技术，模仿新闻风格，一键生成涉及灾情的信息，以获取高流量。凡此种种，都揭示了一个严峻现实：有了AI等技术工具的助力，谣言得以“大批量，秒生成”。为此破题，亟待能力升级。 <p style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.5px; color: rgb(136, 136, 136); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;">江西南昌一家MCN机构发布的数条信息涉嫌网络造谣。图据央视新闻<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">面对新挑战，要有新思路、新出路。就此而言，第六届互联网辟谣优秀作品征集活动，无异于一次答题交卷。就推动辟谣工作不断迭代、持续进化而言，这一活动有着以点带面、提纲挈领的重要意义。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">用优秀作品，坚定信心，凝聚共识。每一届的辟谣优秀作品征集、发布，都是一次深度盘点、自我检视的契机。相比于《2023年度网络谣言盘点》《2023年度社会民生领域网络辟谣榜》《2023年度十大网络热议健康误区》等条块化分门别类的汇总，围绕互联网辟谣优秀作品的思考，无疑更具整体观视角和系统性思辨。征集与颁奖，不仅是肯定成绩、表彰先进，更是坚定信心，下好一盘棋，织密一张网，凝聚一条心，鼓劲主力军，守好主阵地。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">借优秀作品，鼓励创新，锻造本领。第六届互联网辟谣优秀作品分为“文字类”“图片类”“动漫音视频类”“重大辟谣专题”四个类别，这一设置，本身就传递了不拘一格的强烈价值指向。优秀的作品，各有各的优秀。透过这些作品，我们感受到的是全方位、多样化辟谣的无限可能性。面对产业化、量产化的谣言密集阵，“闯关破阵”不可中规中矩，更不能墨守成规。思路打开、别开生面，从优秀作品中，我们看到的都是办法。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">学优秀作品，推广经验，共治共享。互联网辟谣优秀作品发布会，从某种意义上说，同样是一次推介会、转化会。辟谣工作，已过“摸着石头过河”的阶段，当下要做的是构建辟谣的标准车道、快速公路。关于辟谣工作，一些地方摸索出来的组织方式、工作机制，以及所开发的辟谣工具技术基座，完全可以被其他地方当作通用的适配方案引入。往届互联网辟谣优秀作品所带来的成果遗产，很多都已落地生根、推而广之。这种示范效应、带动效应，这一次依旧令人期待。 <p style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.5px; color: rgb(136, 136, 136); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;">第六届互联网辟谣优秀作品征集活动入围作品截图<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">靠什么跑赢谣言？说到底，网络谣言是占据网友注意力、劣币驱逐良币的垃圾信息。跑赢谣言，离不开令人信服、广泛传播的优秀作品。互联网辟谣优秀作品是有共性的。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">以速度切断传谣窗口期。从72小时、24小时、8小时到4小时——互联网时代以来，突发事件应对的“黄金时间”被不断刷新，留给辟谣的时间窗口也越来越短。优秀的辟谣作品，必须懂互联网传播规律、抢抓传播窗口的信息。比如，2023年8月1日，个别平台流出“成都大运会双杠比赛设施撑垮险酿事故”的说法，8月2日，成都大运会官网就发布情况说明。对突发事件的谣言回应要更为迅速，如2022年针对“彭州龙漕沟山洪”的几则辟谣，就十分及时。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">以细节增强辟谣说服力。不被谣言先入为主，就要用真相先声夺人。面对谣言“部分真实”特性，增强辟谣可信度说服力，就必须还原真相细节、说清来龙去脉。一方面，用调查把事实补充全面。如2023年5月，网上流传着一则关于雅安大熊猫雕塑穿和服令人不适的消息，封面新闻通过云辟谣发布稿件《云辟谣丨四川雅安大熊猫雕塑穿和服？真相来了！》，说明当地有几十尊雕塑分别刻画中国借往各国的大熊猫，迅速平息了谣言。另一方面，更离不开主动策划，系列报道。如“三星堆问答”大型策划，官方辟谣、权威科普、专家访谈、趣味问答，大量内容详实、说服力强的报道有效廓清谬误，全方位科普真相、放大传播声量。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">以“融媒”增强辟谣可读性。辟谣，一个人也不能少。随着社交网络的发达，很多网民习惯通过视频等方式获取信息，图片视频音频也适应多平台的推荐算法。第五届互联网辟谣优秀作品中，由四川省委网信办推荐的《熊猫捉谣记》和《辟谣四格漫》都榜上有名，海报+IP卡通形象，让辟谣生动有趣，充满可读性，达到更广泛的传播效果。第六届互联网辟谣优秀作品征集活动，也让我们看到了更多类似的作品。 <p style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.5px; color: rgb(136, 136, 136); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;">《熊猫捉谣记》报道截图<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">好的作品离不开好的生产机制。不让辟谣跑断腿，未来，还有很多路要走。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">比如，专业化协作分工。打击网络谣言，少不了联动共建。比如，四川创新“1+5+N” 网络辟谣联动机制，既有专业辟谣平台——四川互联网举报辟谣平台的主阵地，也团结省内5家重点媒体专业新闻团队，还借助40家省直部门政务新媒体、21个市（州）网信辟谣平台和新闻网站、185个县级融媒体中心的全传播渠道，坚定把辟谣“最初一公里”和“最后一公里”全覆盖，就是一种方法。未来，这样的联动不妨再拓展。专业媒体+权威机构、上级单位+基层组织、前端举报+中端调查+后端传播+谣言标签，建立起全方位辟谣矩阵。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">比如，主动亮剑，止谣治谣。为何谣言层出不穷？因为有流量就有利润；而平台算法恰恰鼓励流量；夸张、刺激的谣言，正好是流量密码。谣言因此有广阔的生产需求，如果不加治理，造谣者只会有恃无恐。2023年9月，四川凉山州公安机关宣布成功侦办了以“凉山曲布”“赵灵儿”等为代表的四川首例“系列网红直播带货案”。这些“网红”在背后公司的孵化下，打着助农旗号，通过摆拍虚假视频，打造“大凉山原生态”人设，带货销售假冒的大凉山特色农产品，谋取高额利益，涉案金额超千万元。今年3月，百万粉丝网红“凉山孟阳”因虚假广告罪被判刑11个月，处罚金8万元。主动亮剑，让造谣者付出应有代价，才能从源头堵住谣言。 <p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">比如，网友参与，构建清朗生态。亿万网友是传播链上不可或缺的一环，每个人也都应该是辟谣的责任主体，甚至可能是第一时间发现谣言的主体。目前，各地都已经开设辟谣举报平台，但许多人对此知之甚少；还有一些社群，困于“信息茧房”，媒介素养受限。这就需要线上+线下的科普行动。四川开展以“e路护网·清风行”为主题的全省网络举报辟谣宣传周暨网络普法行活动，举办网络举报辟谣暨网络普法科普展，开展“e起护苗”“e起护老”“e企筑梦”“e网联万家”等主题活动……这些扩大网络举报和网络辟谣社会知晓度的方式，值得推广。 <p style="margin: 0px 8px; padding: 0px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: center; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; letter-spacing: 0.5px; color: rgb(136, 136, 136); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;">四川互联网举报辟谣平台网页截图<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">网络辟谣不是黑夜里的埋头走路。互联网辟谣优秀作品是一盏盏明灯，而每个人，就是照亮网络的提灯人。<p style="margin: 0px 8px 24px; padding: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif; text-wrap: wrap; background-color: rgb(255, 255, 255); line-height: 1.75em; text-align: justify; text-indent: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;">来源：天府新视界 <link rel="stylesheet" href="//dyrmt.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_TbC" id="wcn_editor_css"/>

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网络辟谣，秘笈在哪？